In the concept of marketing, companies begin to focus on the needs of the customer that the customer wants and on how to meet their needs. When a company sets the well-being of its customers as its main objective, it not only stands out, but also improves its reputation, whatever the sector. Recently, this approach has been implemented in several types of domains, from finance to gambling. Detecting such a strategy is easy, since it can be clearly seen through experience, professionalism and transparency.
For example, CasinoAlpha expresses this concept not only through content, but also through its features, which are intended to help customers make informed decisions. The production concept focuses on the best product quality. As they think, a better product means that the customer buys the product easily. But companies don't care about customer needs and wants.
They produce the product according to their best knowledge. The company thinks that the good quality of the product will be easily sold, but in reality the only quality of the product doesn't matter that much, the price also matters. In the concept of sales, sellers think that the production and quality of the product do not lead to sales, so they begin to attract the customer to them. The seller must sell the product, but sales of the product do not mean long-term growth, since the product is sold by force and the uses of that product are not good, leading to a decline in the company's reputation in the market.
The concept of marketing, companies begin to focus on customer needs and on what the customer wants, and on how to satisfy their need. The company stops selling the products it produces, changes production according to the customer's needs and desires. This is the first concept for the company's long-term growth. The company focuses on long-term profits and survival in the market, but the drawback of this concept is that no attention is paid to social welfare.
In this concept, the company focuses on customer satisfaction, but also on society, whether it will accept it or not. Focus on the use of resources by future generations in the field: they begin to use solar energy from thermal energy due to renewable energy. In other words, the company produces a gas stove that consumes less LPG, which will help customer satisfaction and social welfare, since it pollutes less. Nowadays, marketers use the concept of social marketing and some companies use the concept of marketing.
However, the government requires the company to use the concept of social marketing when establishing rules for CSR (corporate social responsibility). While marketers and marketing teams usually dictate the marketing strategies they adopt, they can't always dictate the organization's marketing orientation. This business strategy dedicated its resources to its products, and its marketing point was price. Gareth, an authorized retailer, has held several marketing positions for 10 years in technology organizations, B2B consultancies and digital agencies.
Companies that implement this idea favor an ethical approach in their broader marketing and research strategies. Market-oriented companies focus on analyzing the target audience to determine their needs and designing a product that meets those needs. However, in competitive markets, this approach can be difficult to maintain, especially for small and medium-sized organizations, where customer benefits and satisfaction can affect how they can apply the environmental and social orientation approach. A sales-oriented organization focuses most of its resources on selling its products and services to its target audience.
Marketing-oriented organizations approach their operations from a consumer perspective and focus on current and future customer needs. However, sales of the product do not mean long-term growth, since the product sells strongly and the uses of that product are not good, leading to a decrease in the company's reputation in the market. The company focuses on long-term profits and survival in the market, but the drawback of this concept is that there is no attention paid to social welfare. Organizations are formulating marketing strategies and production processes that recognize the impact on the environment, internal and external.
As people generally become more aware of their environment, the world and the societies in which they live, the social-orientation approach has emerged, providing organizations with a new organizational philosophy. If you're a marketer reading this post, you probably prefer the market-oriented approach by nature. . .
