The concept of sales focuses on the belief that a customer must be convinced to buy a product by aggressively marketing the benefits of the product or service because it is not a necessity. The concept of selling or selling is a marketing philosophy that is based on aggressive sales methods and strong promotions to sell the product. It states that people will not normally buy the products unless they are encouraged to buy. By definition, the term sales refers to all activities related to the sale of a product or service to a consumer or company.
But in practice, it means much more. As a means of aggressive sales tactics, increasing total cost, this concept emphasizes maximizing profits through massive sales volume. They follow the concept of selling that their product would be everyone's need and try to convince everyone. The sales concept of marketing is based on aggressive sales strategies that believe that people will buy when aggressive sales media are adopted.
Therefore, marketers must create a marketing strategy that takes into account social and environmental factors, since there will be no marketing activity without society. With consultative selling, sales representatives focus on establishing a relationship with the buyer and directing the sale in a way that benefits the individual customer, rather than focusing solely on the features of the product to make the sale. However, we will analyze five basic marketing concepts, also recognized as marketing management philosophies. Then, B2C sales representatives get to work to entice the potential customer to choose their moving service over the competition, since prices are lower and moves are faster.
When marketing products, this concept doesn't consider whether customers will be satisfied after buying or not. The function responsible for managing these relationships before, during and after the sale is called Key Account Manager (KAM). In the product concept, marketers do not attach any importance to customer requirements and wishes. This marketing concept emphasizes producing the products that the company wants to produce, without taking into account the needs and interests of the customer.
The concept of marketing refers to each time a company plans and implements to maximize profits by increasing sales, satisfying customer needs, and overcoming competition. For example, telecommunications create a marketing strategy that first intrigues and convinces people to use their packages for calls, messages and the Internet.