Measuring, repeating and optimizing are the slogans of marketing success, just as they are for development. It's important to be clear about how you can make your products better and more attractive so that your customers are happier. Your product and marketing must be properly implemented and biased to obtain a real image. An important concept in marketing measurement is “attribution”.
Before you buy, research and compare with customers at different times and in different places. According to Google, the average customer now consults 10 different sources before buying. By studying the principles of marketing, you will learn to be responsible for making money for the company and providing satisfaction to your customers. At this conference, Philip Kotler told us the 10 principles of new marketing and I remember that one of the slides that caught my attention was simply a segmentation of the target audience that Kotler showed us as an example.
Marketing management for small businesses is based on a set of principles that include tasks ranging from planning to creating advertisements and long-term maintenance. By aligning marketing principles with the target customer market, you'll be able to achieve this goal and grow your business.
