Market orientation is a strategic approach to identifying the needs and desires of consumers in order to define the new products that will be developed. Established companies such as Amazon and Coca-Cola use market-oriented principles to improve or expand their products or services. Market orientation is described as a coordinated campaign between buyer and supplier. Commercial entities that have adopted this structure have focused their activities on satisfying customers.
While marketing teams have a say in the marketing strategies adopted, marketing orientation is determined by the priorities of senior management. Therefore, organizations that follow the production-oriented approach will reduce prices to meet customer requirements. Amazon is constantly changing the virtual marketplace and adding features to address concerns expressed by consumers. Both marketers and marketing analysts can design marketing strategies for the company, but deciding on the perfect marketing orientation approach for the entire organization is a complex and time-consuming process.
On the other hand, the product orientation strategy focuses on improving the quality of the regularly manufactured product. Using a marketing orientation approach to designing products is a successful way to understand customer needs and do what they want. In short, a marketing orientation approach also helps to meet the not-so-practical demands of customers. Marketing-oriented organizations approach their operations from a consumer perspective and focus on current and future customer needs.
All companies that have adopted this technique have proven to be more dynamic, attractive and profitable in the market. The concept of market orientation has placed its responsibility on target customers and not on convincing sales tactics. Thank you very much, this information has helped me a lot to understand the philosophy of the marked orientation. It is a type of marketing orientation technique that designs products with the qualities that consumers want, which is completely different from the conventional marketing approach.